DiscoverThe Growth Leadership Show#16: Fio Dossetto, How To Link Your Content Marketing To Business Results
#16: Fio Dossetto, How To Link Your Content Marketing To Business Results

#16: Fio Dossetto, How To Link Your Content Marketing To Business Results

Update: 2021-11-12
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Topics Discussed:


  • How to manage a team of content writers

  • Deciding what content to keep in-house and what to outsource

  • How to interview experts to build thought-leadership content 

  • On hiring VA’s to scale your content operations

  • What is product-led content and how to implement it

  • How to produce content that links back to your business results

  • Why focusing on content distribution is key

  • Why user research is at the heart of content marketing

  • How to get started with customer research


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#16: Fio Dossetto, How To Link Your Content Marketing To Business Results

#16: Fio Dossetto, How To Link Your Content Marketing To Business Results

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