In this week's discussion, Emily chats with Sara Croft, the Co-Founder and CEO of Five Four,  a growth agency for early-stage founders and founder-led businesses. Sara offers insights on experimentation, community-led growth, and preparing clients for fundraising, product launches, and revenue growth. We dive into the importance of local marketing and the power of meeting customers where they’re at. Listen in for valuable perspectives on balancing scalable marketing tactics with personalized approaches!

TUNE IN FOR TOPICS LIKE:

0:20 Journey from food blogger to marketing exec to entrepreneur

4:40 Lessons learned from marketing in a nonprofit

7:41 Parallels between the nonprofit and startup world

9:16 Origins of Five Four and building an agency

12:15 Indicators that you’re ready to bring on a marketing partner

15:07 Meeting people where they are with local marketing

17:28 Setting a channel mix to balance scalable and non-scalable strategies

19:31 Attribution and conversion challenges and overcoming them

22:44 What it looks like to be a Five Four client

27:07 Building out a small team and creating a strong culture

29:16 Creating a relationship-driven network

32:20 What’s next for Five Four

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Sara's episode:

• #1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds


• #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Connect with Sara: LinkedIn

Find Five Four:  Website | LinkedIn

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.