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Introducing ASA Live — monthly, interactive coaching designed to help you grow, lead, and scale your school like never before. 

 Our first live session kicks off Thursday, December 4 at 10 AM PST, with a powerful topic: 🔥 10 Must-Do Marketing Events to Explode Your School in 2026!

Visit https://asamartialarts.com/live/ to join now 

Want a tournament that builds leaders, delights parents, and actually runs on time? We sit down with Master Jay Lee—tournament director for the U.S. Open Taekwondo Hamadang and CEO of U.S. Taekwondo Center—to show how school owners can turn competition into a retention engine and a reliable revenue stream without sacrificing safety or sanity.

We break down why starting in-house protects your culture and quality, then map a clear path to scaling. You’ll hear how Hamadang-style events shift the focus from head-to-head fights to festival energy: creative board breaking, power breaking, high kick, spin hook, family forms, pairs Poomsae, and crowd‑pleasing demo team competitions. Master Lee explains how to weave prep into everyday classes—using belt‑test forms as entries, dedicating short segments to specialty skills, and offering optional Poomsae and sparring sessions—so training stays fresh while students gain confidence and purpose.

We also get tactical about operations, budgets, and branding. Learn when to host based on school calendars and travel patterns, how to choose venues that let you control concessions, and why punctual, professional touches change the narrative for families. We outline sponsorship tiers that cover hard costs, trade‑in‑kind deals that stretch budgets, and pricing structures that reward early registration while keeping things simple with a flat board fee. Plus, you’ll get a blueprint for building an organizing committee—roles, workflows, and pathways for black belts to referee and lead—so you’re not carrying the entire event on your shoulders.

If you’re a martial arts school owner who wants safer first steps than all‑day sparring brackets, this is your playbook for a tournament that teaches leadership, builds community, and grows profits. Subscribe, share with a school owner who needs this, and leave a review to help more dojangs run with excellence.

ASA Live

World TKD Lab

Join ASA Live - monthly, interactive coaching.

• 10 Must-Do Marketing Events to Explode Your School in 2026!
• First live session kicks off Thursday, December 4 at 10 AM PST
• $97 /mo
• Visit https://asamartialarts.com/live/ to join now