160: Lessons Learned From Two Decades Of Senior Military Leadership | Colonel Ed Arnston
Digest
This podcast features Colonel Edward Arnson III, a seasoned military leader, discussing the multifaceted nature of leadership. Drawing from his extensive military career, Arnson breaks down leadership into core components, including self-leadership, leading family and community, and the foundational principles learned in the army that translate to business. The conversation delves into the debate of whether leaders are born or built, concluding it's a combination, with significant emphasis on development through experience, coaching, and education. Key concepts like the "Tone Range Fan" are introduced as a tool for effective communication, highlighting how tone significantly impacts perception and outcomes. The importance of humility, authenticity, and intellectual curiosity, underpinned by competence, is stressed as crucial for effective leadership. The podcast also touches upon the military's evaluation systems (OER/NCOER), the challenges of giving feedback, the unique motivations within military culture, and the profound impact of combat experiences on leadership growth. Lessons learned from deployments in Afghanistan and Iraq, the role of peer feedback, and the significance of continuous self-improvement and team building are also explored, offering a comprehensive perspective on developing strong, effective leaders.
Outlines

Introduction and Sponsorship
The podcast begins with a promotional offer for a supplement subscription, offering a 25% discount.

Guest Introduction and Early Connections
Colonel Edward Arnson III, with 24 years of military experience, joins the podcast to discuss leadership. His initial connection with the host was through a 5K event at Fort Hood for Veterans Day.

Redefining Leadership and Military Foundations
Leadership is presented not just as a direct responsibility but as the act of leading oneself, family, and community. Colonel Arnson shares how his time in the army solidified the core values of his business, with shared experiences in South Korea and Baghdad during their military service.

The Essence of Leadership: Born or Built?
The conversation shifts to a deep dive into leadership, exploring whether leaders are born or built, particularly in the high-stakes military environment. The discussion suggests that leadership is a combination of innate qualities and developed skills through experience and training.

Military Leadership Development and Evaluation
The army's approach to developing leaders through opportunities, coaching, counseling, and education is discussed, including an example of recognizing potential through an OER. The function and importance of Officer Evaluation Reports (OERs) and Non-Commissioned Officer Evaluation Reports (NCOERs) are explained, with reflections on their value for subordinate development.

Defining Success and Providing Feedback
A leader's responsibility includes clearly defining what success looks like for their team members and the importance of discussing performance, strengths, weaknesses, and development plans. The competitive nature of military promotions and the art of giving constructive feedback are also highlighted.

Transitioning to Business Leadership and Difficult Conversations
The transition from military to business leadership involves new challenges, particularly in making difficult people decisions. Becoming comfortable with uncomfortable conversations is essential for leadership growth and positive outcomes, with an evaluation of the military's feedback system.

Effective Evaluation and Communication
Doing the evaluation process right allows leaders to effectively manage and develop their personnel. The impact of how evaluation reports are written significantly influences careers, emphasizing direct, sincere conversations focused on improvement.

The Tone Range Fan Concept
The concept of a "Tone Range Fan" is introduced as a framework for understanding and applying effective communication in leadership. This tool helps leaders manage their communication's impact, energy, and tone, facilitating productive conversations.

Developing and Applying the Tone Range Fan
Colonel Arnson explains the origin of the "Tone Range Fan" concept, comparing it to military operations' "range fan" for safety and effectiveness. Tone is presented as a critical leadership tool, with consequences for misapplied tone and its use in coaching and understanding perception.

Transformation Through Tone Adjustment
A detailed story illustrates how addressing tone led to a significant positive transformation in an officer's leadership, demonstrating the power of tone change and its impact on perception and behavior.

Tone as an Undervalued Skill and Consistency
Tone is identified as a crucial, yet often undervalued, skill in professional interactions. The best leaders are consistent in their tone, whether coaching or delivering serious messages, applying the right tone consistently across various situations, including family leadership.

Humility as the Cornerstone of Leadership
Humility is identified as the foundational element for achieving the best and most effective tone in leadership. Colonel Arnson shares a personal story of failure due to a lack of humility, highlighting its importance in high-performing organizations and elite military units.

Leading High Achievers and Teamwork
Leading "wild dogs" (alpha personalities) requires strong leadership. In elite units, the emphasis shifts to teamwork and collaboration for organizational betterment, with effective peer leadership and open dialogue being crucial.

Building High-Performing Creative Teams
The process of building a cohesive and effective brand and creative team requires time, intention, and active development. People management, development, and team building are not passive processes but require active effort, with a focus on collective success over individual credit.

Culture Self-Correction and Peer Feedback
A strong organizational culture can self-correct negative behaviors. Peers play a vital role in addressing tone missteps and providing constructive feedback, even on seemingly minor issues, reinforcing the importance of the feedback loop.

Owning Mistakes and the Virtuous Cycle of Feedback
It's crucial to recognize and own mistakes. The "virtuous cycle" involves closing the feedback loop, addressing missteps, and fostering growth through honest communication, building trust and cohesion.

Compassion, Tone, and Energy in Leadership
Compassion is essential when addressing issues, acknowledging the human element. Tone should be addressed even when words are not problematic, as energy and tone create lasting "deposits" that build trust or distrust.

Mission Focus and Passion in Leadership
Creating an environment where passion is channeled into mission focus, rather than personal rivalry, is key. While passion influences tone, it should not be an excuse for poor communication.

Early Deployments and Leadership Growth
Colonel Arnson discusses his early deployment to Afghanistan and its impact on his leadership development. The deployment provided a significant learning and growth opportunity, despite the combat setting.

Collaboration and Feedback from NCOs
While leaders must own the plan, collaboration on strategy is effective. A key leadership growth area was learning to take input and feedback from non-commissioned officers, even when delivering final guidance.

Unique Military Motivation and Culture
The military's unique environment, where personnel are mission-driven rather than solely by financial incentives, is highlighted. The military offers a unique cultural experience due to dedication, camaraderie, and leadership.

Recognizing Maintainers and Project Convergence
The importance of recognizing military maintainers is highlighted for their crucial role in operational readiness. Project Convergence, an initiative by Army Futures Command, focuses on testing emerging technologies to drive innovation.

Motivation for Long-Term Military Service
The core motivation for long-term military service stems from the collective ability of officers, NCOs, and soldiers to come together, build teams, and accomplish missions, creating a powerful and rewarding experience.

Lessons in Selflessness and Combat Leadership
Military service teaches profound lessons in selflessness and working towards a greater cause. The 2006-2007 deployment to Iraq presented significant leadership challenges, marked by intense combat and the loss of soldiers.

Wounded in Combat and Transitioning Home
The speaker recounts being wounded in Iraq, the loss of soldiers, and the difficult transition back home, involving surgeries and the emotional burden of memorializing fallen comrades.

Impact of Combat and Learning from Adversity
Experiencing combat and loss at a young age forces rapid growth and maturity. Despite initial anger and grief, the experience provided valuable lessons that influenced future leadership, emphasizing preparation and resilience.

Applying Lessons and Leadership in Different Zones
Lessons learned from combat were applied to subsequent commands, ensuring readiness. Leadership requirements differ significantly between garrison preparation and kinetic combat zones, with post-deployment leadership focusing on recovery and rebuilding.

The Indispensable Role of Military Spouses
Military spouses play a crucial role, especially during deployments and combat, providing essential support to families and demonstrating incredible resilience and strength.

ROTC and the Impact of 9/11
The 9/11 attacks profoundly impacted ROTC cadets, shifting their focus to the reality of potential war and service, inspiring many to enlist and serve their country.

Reactions and Energy Shift Post-9/11
Following 9/11, some ROTC cadets sought to leave, while others were motivated to join, leading to a shift in the department's energy and a heightened sense of purpose.

OCS Graduates and Motivated Soldiers
Many Officer Candidate School graduates were motivated by 9/11 to join the Army. The energy and motivation of soldiers preparing for real combat are palpable, reflecting a genuine commitment to mission.

Asset vs. Liability in Leadership
A core leadership principle is distinguishing between becoming an asset and a liability, focusing on continuous self-improvement and developing others to contribute positively.

Military Leadership and Personal Readiness
Military leaders must be physically, mentally, spiritually, and emotionally ready, viewing fitness as a lifestyle and a commitment to being an asset, not a liability.

Maintaining High Standards and Fitness
Leaders across the military are responsible for upholding high standards, particularly in physical training, ensuring their formations remain sharp and capable assets ready for any mission.

Applying the Asset Mindset Post-Military
The principle of being an asset extends beyond military service, guiding personal decisions in training, diet, rest, and recovery to benefit family, society, and teams. General Mike Garrett exemplifies maintaining fitness throughout a career.

A Formula for Effective Leadership
A practical formula for effective leadership involves Authenticity, Humility, and Intellectual Curiosity, all built upon a strong foundation of Competence, guiding interactions and development.

Authenticity and Humility in Leadership
Authenticity in leadership means aligning actions with one's true self. Humility is crucial for leaders, enabling coachability, teachability, and the ability to admit mistakes, fostering trust and continuous growth.

Intellectual Curiosity and Competence
Intellectual curiosity drives leaders to continuously learn and grow. Great leadership is characterized by authenticity, humility, and intellectual curiosity, underpinned by a solid foundation of competence.

Finding Mentors and Evaluating Advisors
The leadership formula can be used to evaluate potential mentors and advisors, identifying individuals who are coachable, teachable, and genuinely invested in others' growth. The nuance of humility in leadership is essential for collaboration and development.
Keywords
Leadership Development
The process of enhancing an individual's ability to lead, encompassing skill-building, experience, and personal growth, crucial in both military and business contexts.
Tone Range Fan
A conceptual framework used in communication to analyze and manage the effectiveness of tone in leadership interactions, ensuring messages are received as intended.
Military Leadership
Leadership principles and practices honed within the armed forces, emphasizing discipline, strategy, teamwork, and resilience, often serving as a model for civilian leadership.
Humility in Leadership
The quality of being humble, characterized by a lack of excessive pride or arrogance, which is essential for effective leadership, fostering trust and collaboration.
Evaluation Reports (OER/NCOER)
Formal assessments used in the military to document the performance and potential of officers (OER) and enlisted personnel (NCOER), crucial for career progression and development.
Team Building
The process of creating a cohesive and effective group of individuals who work collaboratively towards common goals, emphasizing communication, trust, and mutual support.
Feedback Loop
A communication process where feedback is exchanged, reviewed, and acted upon, enabling continuous improvement and strengthening relationships in both personal and professional settings.
Mission Focus
A mindset and operational approach prioritizing the achievement of specific objectives, often involving dedication, sacrifice, and a collective drive towards a common goal.
Military Culture
The unique set of values, beliefs, behaviors, and traditions shared by members of a military organization, emphasizing discipline, loyalty, and a collective sense of purpose.
Asset vs. Liability
A leadership concept distinguishing individuals who contribute positively and enhance capabilities (assets) from those who detract or hinder progress (liabilities), emphasizing personal and team development.
Q&A
What is the "Tone Range Fan" concept?
The "Tone Range Fan" is a framework used in leadership communication to understand how different tones impact interactions. It suggests that staying within a specific range ensures effective communication, while going outside this range can lead to misunderstandings and negative outcomes.
Are leaders born or built?
The consensus is that leaders are likely a combination of both. While some may have innate qualities, leadership skills can be significantly developed and built through experience, training, coaching, and a genuine desire to lead.
How important is humility in leadership?
Humility is considered a cornerstone of effective leadership. It allows leaders to be more receptive to feedback, foster collaboration, and build trust, preventing arrogance and ego from hindering progress.
What is the significance of OERs and NCOERs in the military?
Officer Evaluation Reports (OERs) and Non-Commissioned Officer Evaluation Reports (NCOERs) are critical for documenting performance, providing feedback, and influencing promotion decisions. They serve as a formal mechanism for leaders to assess and guide their subordinates' development.
How does military leadership differ from civilian leadership in terms of motivation?
Military personnel are often driven by mission, duty, and selflessness, rather than solely by financial incentives like salary or bonuses, which are primary motivators in many civilian workplaces. This mission-driven aspect creates a unique dynamic for leadership.
What role does peer feedback play in leadership development?
Peer feedback is invaluable. It can help leaders identify blind spots, correct missteps in tone or approach, and foster a collaborative environment where individuals support each other's growth.
Why is consistency in tone important for leaders?
Consistent tone builds trust and predictability. When leaders maintain a steady and appropriate tone, their team members understand expectations and can better respond to guidance, whether it's for coaching or addressing serious issues.
What makes the military culture unique compared to civilian life?
The military culture is unique due to its emphasis on dedication, camaraderie, and leadership, creating a distinct environment where individuals are united by a common purpose and shared experiences.
Why is recognizing the dedication of military maintainers important?
Maintainers are crucial for operational readiness. Their dedication, often involving working long hours without extra pay, ensures that vital equipment functions correctly, enabling the success of missions.
What is the core motivation for long-term military service?
The primary motivation is the collective ability of military personnel to unite, build strong teams, and achieve challenging missions, fostering a powerful sense of purpose and accomplishment.
What valuable life lessons can be learned from military service?
Military service teaches profound lessons in selflessness, working towards a greater cause, and understanding one's role within a larger mission, promoting personal growth and a broader perspective.
How did the 2006-2007 deployment to Iraq present leadership challenges?
This deployment was marked by intense combat, the loss of soldiers, and the personal struggle of leading young men in a dangerous environment, forcing leaders to confront grief, anger, and the responsibility of memorializing fallen comrades.
What is the significance of the "asset vs. liability" concept in leadership?
This concept emphasizes continuous self-improvement and developing others to be positive contributors (assets) rather than hindrances (liabilities) to the team's success and mission objectives.
What are the key components of the leadership formula discussed?
The leadership formula consists of Authenticity, Humility, and Intellectual Curiosity, all built upon a strong foundation of Competence, guiding effective leadership and development.
How can the leadership formula be applied to finding a mentor?
The formula helps evaluate potential mentors by assessing their authenticity, humility, intellectual curiosity, and competence, identifying individuals who are coachable and genuinely invested in guiding others.
What is the difference between pride and humility in leadership?
While pride focuses on self-importance, humility in leadership involves being coachable, teachable, admitting mistakes, and prioritizing the growth and well-being of others and the team.
How did 9/11 impact ROTC programs?
9/11 shifted the focus within ROTC from general training to the immediate reality of potential conflict, inspiring many cadets to serve and leading to a heightened sense of purpose and dedication to national defense.
Show Notes
I sit down with Colonel Edward Arntson III, who has 24 years of military service, to unpack what leadership really demands when it counts. We start with self-leadership: how you show up, how you carry yourself, and why humility isn’t optional.
We get into competence, intellectual curiosity, and the overlooked power of energy and tone. What you tolerate becomes the standard. Colonel Arntson shares hard-earned lessons from leading in garrison and in combat, including moments that tested his decision-making, confidence, and character.
If you’re building a team, leading a family, or trying to lead yourself better, this episode delivers practical takeaways you can apply immediately.
More about Colonel Ed Arntson:
Ed Arntson, from Buffalo Grove, Illinois, graduated from Concordia College (2002) and commissioned as a Distinguished Military Graduate infantry officer through NDSU. He led rifle and company units in Alaska, Afghanistan, and Iraq, was wounded in combat, and later served with The Old Guard, including a landmark deployment to Taji, Iraq. After CGSC and SAMS, he held planning and operations roles with 1st Cavalry Division, deployed to Korea and Baghdad, and served on the Joint Staff. He commanded 3-187 Infantry and 3rd Brigade, 1st Cavalry Division. His education includes Ranger and airborne schools. He’s married with two children.
Tone Range Fan:
https://fromthegreennotebook.com/2025/09/08/the-tone-range-fan-a-tool-for-leaders-at-all-levels/
CHAPTERS:
00:00 Introduction
05:07 The Importance of Leadership Development
15:31 The Role of Feedback in Leadership
27:22 The Power of Tone in Leadership
41:59 The Power of Tone in Communication
48:25 Building Effective Teams Through Peer Leadership
52:37 The Importance of Humility and Tone in Leadership
01:06:04 Early Military Career and Deployment Experiences
01:21:01 Dedication and Commitment in the Military
01:39:26 The Impact of 9/11 on ROTC and Military Careers
01:45:54 The Importance of Physical and Mental Readiness
01:52:27 A Formula for Effective Leadership
02:00:06 Final Thoughts on Leadership and Inspiration
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