In this episode of Million Dollar Flip Flops, Rodric sits down with Stephen “Steve” Seidel — founder of The Seidel Agency, creator of Gents Journey, and the mind behind the Journey Deck, a tool designed to help men reconnect, reflect, and lead with authenticity.

Steve’s mission is simple yet profound: to make connection our true currency — in business, in family, and in life. Through his work, he helps leaders open up emotionally, build stronger relationships, and find fulfillment beyond the metrics.

Together, Rodric and Steve dive deep into:

• The story behind The Journey Deck and how grief, isolation, and caregiving turned into a global men’s movement.
• Why most “business problems” are actually personal problems showing up at work.
• How the best leaders blend strategy with vulnerability — and why “love never ends.”
• Simple practices (like morning pages and reflection prompts) that help busy entrepreneurs reconnect with purpose.
• The bridge between men’s work and leadership coaching — and how connection creates both profit and peace.

This is a powerful and deeply human conversation about leadership, healing, and the courage to connect.

💬 Quote Highlights

“Connection is our true currency.” – Stephen Seidel

“I coach the man — and it has nothing to do with the business… and everything to do with the business.” – Rodric Lenhart

“Love never ends.” – Stephen Seidel

⏱️ Timestamps

(0:00 ) Welcome + where Steve’s based

(2:16 ) “Connection as currency” — redefining leadership

(3:00 ) Coaching the man behind the business

(4:29 ) The Journey Deck origin story & Gents Journey mission

(7:26 ) Childhood callings, creativity, and the power of building with your hands

(11:23 ) The Fatherhood Initiative & the question “Who do you have to forgive?”

(19:13 ) Free PR tools from The Seidel Agency

(22:12 ) Grief, loss, and Steve’s “Love never ends” philosophy

(26:38 ) Collaborating on SASLA — sending 1,000,000 kids abroad

🔗 Guest Links

Website: seidelagency.com

Gents Journey: gentsjourney.co

Instagram: @stephenseidel

TEDx Talk: The Hidden Power of Grief

Free PR Starter Kit: seidelagency.com/media

Resources:

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