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160. Representation matters to consumers now more than ever [Research]
Description
Representation matters.
We know this. Most people get it.
And thankfully, more and more brands are doing a better job of being representative in their marketing.
But while representation matters, not all representation is created equal.
This is especially important, because representation is often the on-ramp for most brands who are getting started with inclusive marketing.
So back in 2021, I did the inaugural Representation in Marketing study – where 1000 consumers told me how they felt about it.
A lot has changed since 2021, so I thought I’d do an update to that study, to see where consumers heads are at.
To field this research (same as last time), I used Suzy’s consumer insights platform, to get insights from 1000 participants age 16 - 70.
In this episode, I'm walking you through this important consumer data.
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What consumers want you to know about representation in marketing [Research]
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