In this episode, Melissa takes you beyond the dashboards and metrics and into the heart of what makes your design business truly thrive — your creativity. You'll explore the often-overlooked power of right-brain leadership and how reconnecting with your imagination can be your secret weapon in a data-dominated world. Melissa shares insights on how intuition and emotion drive not just beautiful interiors, but exceptional business decisions and client transformations.

This is your invitation to pause the analytics and remember why you started designing in the first place. You'll learn how to trust your instincts, innovate instead of imitate, and inspire your clients with vision and feeling — not just formulas. Melissa shows you how to blend the precision of data with the magic of creativity to build a business that's not just profitable, but deeply fulfilling.

IN THIS EPISODE, YOU WILL HEAR:

• (01:08 ) Why design is a sensory experience, not a spreadsheet — and why that matters now more than ever
• (03:03 ) The cost of creative burnout from data obsession — and how one designer found her spark again
• (04:07 ) How to use your intuition as a powerful business decision-making tool
• (05:32 ) The role of imagination in leading clients into bold, transformative design choices
• (07:35 ) Why merging logic and creativity creates a business that's magnetic, original, and profitable
• (08:59 ) The difference between efficiency and excellence — and how imagination drives both

Do you know exactly what's holding your firm back from those six- and seven-figure projects and the design fees and profit that go with them?

Most interior design firm principals don't. That's why I invite you to schedule your complimentary Design Business Assessment, a confidential 1:1 with me on Zoom.
It's the first high-impact step to diagnosing your bottlenecks—from pricing to process—and getting absolute clarity on the bold action required. Stop working harder, start working smarter.

Book today at melissagalt.com/DBA. When you're ready to reveal your firm's growth opportunities and work with me to get there, let's go.