DiscoverThe Growth Leadership Show#17: Louis Grenier, Radical Differentiation:
 What It Takes To Stand Out
#17: Louis Grenier, Radical Differentiation:
 What It Takes To Stand Out

#17: Louis Grenier, Radical Differentiation:
 What It Takes To Stand Out

Update: 2021-11-25
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Topics Discussed:


  • Louis describes his transformation from following the herd into a radical marketer

  • How Louis Grenier defines no bullshit in his marketing practice

  • What it takes to be radically different

  • Louis process for radical differentiation

  • What makes it so hard to articulate our uniqueness

  • How to find the triggers that identify your ideal customers

  • Why not to rely on demographics to define your market

  • Breakdown of radical differentiation case studies

  • Why you must define the status quo you are fighting against

  • Advice for people who want to differentiate and stand out


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#17: Louis Grenier, Radical Differentiation:
 What It Takes To Stand Out

#17: Louis Grenier, Radical Differentiation:
 What It Takes To Stand Out

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