DiscoverConversations with Roberto#17 | Design storytelling | Mike Chapman
#17 | Design storytelling | Mike Chapman

#17 | Design storytelling | Mike Chapman

Update: 2025-09-19
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Buckle up for a design-fueled ride in the latest episode of Conversations with Roberto, as your host Roberto Inderbitzin sits down with the one and only Mike Chapman—TV producer, storyteller, and the mastermind behind the global ByDesign series!

From Australia’s design scene to the streets of New York, Mike shares his behind-the-scenes journey of bringing smart, meaningful design stories to mainstream TV—think architecture, innovation, and hotel lobbies that actually work. With wit, warmth, and a cheeky Soho accent, Mike opens up about elevating design from niche to necessary, and why he considers this work more than just television—it’s a cause.

Expect laughs (bad on-hold music comes up, don’t ask), big insights, and a peek into how Mike’s small crew is creating massive impact—one story, one episode, one viewer at a time.

Key Takeaways:

Design Is a Conversation for Everyone: From ditch diggers to doctors, Mike’s goal is to bring design out of the studio and into the spotlight.

Curiosity + Craft = Magic: Whether he’s interviewing Ross Lovegrove or filming in a hotel lobby, Mike proves that great storytelling starts with asking the right questions.

Diversity by Design: Mike’s not just showcasing brilliant work—he’s actively pushing for broader representation in design media.

Extra Insight:

From Pandemic Pivot to Primetime: Learn how a pandemic shook up the TV world and created the perfect opening for ByDesign to thrive—and why Mike believes humor is the secret sauce to reaching the “football crowd.”

This one’s inspiring, surprising, and straight from the heart of someone who’s reshaping how we see design—and who gets to be seen.

🎧 Tune in, smile, and remember: design is everywhere—and yes, someone even designed that painful customer service call.

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#17 | Design storytelling | Mike Chapman

#17 | Design storytelling | Mike Chapman

Roberto Inderbitzin