#17 - How AI Search Beats OTAs: Kismet’s Blueprint for Hotels
Update: 2025-07-31
Description
Hotels and destinations are on the brink of an AI-first search revolution. In this episode, Kismet co-founder Jason Sincada explains why large language models now prefer OTA data—and how hotels, tour operators, and DMOs can win back direct bookings by structuring content the right way.
You’ll learn:
the new “table-stakes plus” SEO needed to surface in AI results
why long-tail, intent-rich queries matter more than branded keywords
Kismet’s plug-and-play approach that pipes your existing web, social, and media assets into an AI-ready knowledge graph—so you “set it and forget it”
how forward-thinking DMOs can link attractions, events, and hotels into one discoverable travel graph
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