17- Christian Hertlein @N26 - How to organize design teams and promote design culture
A year ago, Christian took over a team of designers in super fast growing startup and started integrating design across different departments and promoting design as an important part of the culture.
how is the design team structured and organized within the N26,
how to get a seat at the table by proactively shaping what the design team works on rather than passively waits for project briefs,
and what are design consultants naive about when they work with clients.
1:40 How did Christian get into design?
6:05 What are consultants naive about when working with clients?
14:15 What are the responsibilities of a head of design?
16:45 Why is investing in design research important?
24:55 The importance of proactiveness
27:40 How is design team structured at N26?
30:50 The importance and advantage of tangibility
34:25 What KPIs does the design team use at N26?
36:50 The role of design as a driver of trust
46:00 Future plans for the N26’s design team
20- Seven things every designer should know about business
19- How Jonathan almost bankrupted AJ&Smart (Business Design Jam 2)
15- Amy Bonsall @IDEO - What is venture design?
14- Taig Mac Carthy @GIK - Blue ocean strategy turned into blue wine
10- Jonathan Courtney @AJ&Smart: UX has become a commodity
8- Kate Rutter @California College: How to measure and quantify design
7- Steve Vassallo @Foundation Capital: Empathy is killing your product
6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II