170. Inside Preferred Office Network's Rebrand with Caroline Hecht
Description
What does it look like when a company that's been quietly leading behind the scenes for 15 years decides it's time to step into the spotlight?
We're joined this week by Caroline Hecht, Senior Director of Member Relations at Preferred Office Network, to talk about their recent rebrand and how the company has helped shape the flex industry from the very beginning.
Caroline shares how Preferred Office Network started with three independent operators who saw the need for a national network built on trust and relationships—and how that same mission still drives the company today.
We also talk about:
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The inspiration behind the new Preferred Office Network brand
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How their "one agreement" model simplifies life for enterprise clients and operators
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Why trust and community continue to set them apart from marketplaces
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Caroline's personal journey from Craigslist job search to flex industry leader
If you've ever wondered what makes Preferred Office Network different—or what it takes to build long-term trust and connection at scale—this episode is for you.
Resources Mentioned in this Podcast:
Preferred Office Network's website
Global Workspace Association's website
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Connect with Giovanni on LinkedIn
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