DiscoverAshley Talks – Asia Tech Podcast178: Unlocking the World’s Largest E-Market – China (Ashley Talks ASH1)
178: Unlocking the World’s Largest E-Market – China (Ashley Talks ASH1)

178: Unlocking the World’s Largest E-Market – China (Ashley Talks ASH1)

Update: 2018-02-23
Share

Description

Podcast highlights:



  • 00:50 A first look at Ashley Galina Dudarenok's new book about China: Unlocking the World's Largest E-Market

  • 16:30 Different Chinese mobile payments systems and how embedded they are in day-to-day life. Will China become the world's first cashless society?

  • 42:50 What are some of the common misconceptions about China and Chinese consumers?




Podcast notes:




  • 00:05 Ashley Talks with Ashley Galina Dudarenok today hosted by Graham D Brown

  • 00:50 A first look at Ashley Galina Dudarenok's new book about China: Unlocking the World's Largest E-Market

  • 02:40 A little background history on Ashley's story

  • 06:30 Ashley on speaking Mandarin and moving from China to Hong Kong

  • 08:05 How big is the Chinese e-commerce market?

  • 11:45 A 101 on WeChat - introduction to China's operating system for life

  • 16:30 Different Chinese mobile payments systems and how embedded they are in day-to-day life. Will China become the world's first cashless society?

  • 25:00 What's going on with the crazy world of video and live streaming in China? Why are people paying monthly subscriptions to tune in and watch people eat?

  • 34:20 Why is it important to back the right video platform in China?

  • 36:35 How does Ashley use social media platforms to build her personal brand in China?

  • 39:35 Is it easier as a foreigner to succeed in China?

  • 42:50 What are some of the common misconceptions about China and Chinese consumers?

  • 48:40 How are Chinese consumers now educating brands about how to behave in the digital space?

  • 55:20 How can Chinese brands get roasted when social media goes wrong?

  • 57:20 New retail experiences in China

Comments (1)

Scott

Sound good!Nice podcast.

Apr 19th
Reply
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

178: Unlocking the World’s Largest E-Market – China (Ashley Talks ASH1)

178: Unlocking the World’s Largest E-Market – China (Ashley Talks ASH1)

bharath k