You can have the best brand photos, clever copy, a funnel that converts - but if your product or service doesn’t deliver real value, it won’t last.

In this episode of The Essential Shift Podcast, I’m exploring a truth that doesn’t get said enough: marketing is only as good as the offer behind it. 

And while many business coaches are really marketing coaches in disguise, I want to take you deeper. I want to show you how to create a product or service so good, it almost markets itself.

We’re diving into the 10 Types of Innovation framework - a powerful tool I use with my clients to help them design meaningful, magnetic offers. Because when your product is innovative, useful, and designed with intention? The marketing becomes a bonus, not a lifeline.

If you LOVE the episode, don’t forget to share it on your Instagram stories and tag me @essential.shift!

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE ✨

KEY EPISODE TAKEAWAYS

• Why even the most powerful marketing can’t compensate for a poor product
• The difference between marketing a product and creating a product that markets itself
• An introduction to the 10 Types of Innovation and how to apply them to your offer
• How to shift your energy from “just selling” to actually solving a problem
• The importance of designing for sustainability, not just scalability

SHOW RESOURCES

• Want to build a GREAT product, let’s do a 1:1 session together - HERE 
• JOIN THE CIRCLE to connect and grow with other entrepreneurs – HERE
• Work with me 1:1 – HERE
• Follow me on Instagram – HERE
• Find me on LinkedIn – HERE