178 - Author and Speaker Andy Paul: How To Sell Without Selling Out
Nick Hughes is joined by Andy Paul, who is an author, speaker and podcast host from San Diego, CA. Andy's hit "Accelerate Your Sales" podcast was acquired by Revenue.io in 2020. Since re-named "Sales Enablement with Andy Paul", the show continues to inspire thousands of sales professionals each week. Andy has also written two award-winning sales books, "Zero-Time Selling" and "Amp Up Your Sales". And he has consulted with some of the biggest businesses in the world including Square, Philips, Grubhub and more, making him one of the leading voices in the sales industry today. His new Book - SELL WITHOUT SELLING OUT - A Guide to Success on Your Own Terms is a proven framework to increase win rates and shorten decision cycles without the salesy behaviors buyers hate.
The episode starts with Nick and Andy talking about his entrepreneurial journey and we learn why he chose entrepreneurship. Andy shares the personality types of entrepreneurs and common thread he sees with the ones he works with. They then dive into the new Book - SELL WITHOUT SELLING OUT - A Guide to Success on Your Own Terms. Nick asks "Why write this book?" and "What is selling out vs selling in" Andy then talks about quickly developing empathy, credibility, and trust with buyers and Four pillars of Selling, plus the six types of questions that unearth buyers’ deepest challenges. These are golden nuggets! We also learn What to do when a sale goes south or stale and then Andy leaves us with his advice to early authors and entrepreneurs. This is an amazing conversation with an author who has literally written the book on how to sell with purpose and effectiveness, we hope it helps you today.