18: The Genius Behind Nick DiGiovanni's Success on YouTube (18M Subs)
Description
Original Space: https://x.com/i/spaces/1ZkKzRPqdEaKv
Special thanks to 1of10.com for sponsoring the contest!
Nick DiGiovanni is a chef with over 18 Million subscribers on YouTube, generating half a billion views a month. Zach Blank is Nick's producer of the YouTube channel and the main lead on thumbnail design and iteration. In our conversation here on Thumbnail Thursday, we discuss their thumbnail design philosophies, YouTube strategy, and overall iteration process. We also roast our listener's thumbnails with the help of Zach! This was a fun one.
(00:00 ) Introduction to Zach Blank
(04:12 ) Step 1: Creating Intriguing Titles
(06:48 ) Catching Gordon Ramsay
(10:16 ) Evolving Thumbnail Styles and A/B Testing
(15:20 ) YouTube Shorts Strategy
(19:35 ) Iterative Thumbnail Process
(23:05 ) Thumbnail Production Timeline
(23:24 ) Challenges with Thumbnail Designers
(25:26 ) Background on Relationship with Nick
(28:59 ) Importance of Alignment
(30:43 ) Authenticity
(34:01 ) Discovering Traction for Older Videos
(40:37 ) Importance of Title and Thumbnail
(48:22 ) Thumbnail Roasting and Feedback
(1:04:46 ) AI-Generated Thumbnails
(1:20:29 ) Implementing Artistic Integrity in Thumbnails
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