#18 | 2020 Business Excellence Award Winners Miniseries: WPIC Marketing + Technologies
Description
The Bilateral is delighted to welcome Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies, who joins us in Beijing to discuss his nearly 20 years as an entrepreneur in China. WPIC won Gold in the Exceptional SME category.
Jacob and his organization have grown from a fledgling tech startup in China to serving major multinationals from around the world with their in-house expertise and native big data analytics for China’s e-commerce landscape. In this wide-ranging talk, he discusses WPIC’s incredible growth story, his views on the Chinese consumer mindset post-COVID, new adaptations in retail, case studies in fintech and logistics, and much more with The Bilateral co-host Noah Fraser, CCBC Managing Director, China.
This multi-part miniseries is sponsored by SnapPay.
United States
