#18 Accelerate responsible consumption & behaviors with Professor Jan-Willem Bolderdijk (University of Amsterdam)
Description
- “Sometimes I get skeptical by seeing so slow progress.”
- “Often I feel really lonely.”
- “It feels so good to meet likeminded people.”
- “I didn’t know there were so many people who feel the same sense of urgency to change the world for the better.”
- “I get so much energy from our session, this is exactly what I needed to keep on going.”
…I hear people say sentences like these quite often.
Being a sustainable change maker or leader can be really tough. Especially when you want to turn your sustainable dreams and ambitions into reality. When you believe the time has come to go from pioneering to start making true sustainable impact in your organization or beyond.
Sometimes you feel that you are on your own. Struggling for change. You can get skeptical: if people know what’s right for our planet and people, why aren’t they acting upon this?
Because there is a big gap between intentions and behaviors…
Professor Bolderdijk studied this topic for more than 18 years and knows how we can overcome this gap. It turns out that your role as change maker / leader is crucial to realize long lasting change.
Listen to today’s podcast to learn what you can do to accelerate this change.
United States
