18. What's next for Facebook messaging, with Messenger's Stan Chudnovsky
Stan Chudnovsky heads up Messenger at Facebook. As Messenger turns 10 years old, we ask him about its future as it transitions into being more of a layer across all of Facebook's properties, rather than just a standalone app. How does Instagram messaging and WhatsApp fit into this world? What about the metaverse? And can everything you do on Messenger be encrypted without unleashing other problems?
This edition of the podcast is supported by GoodHelp.co. If you want to learn how social advertising campaigns really work, check out the new course from Goodhelp.co which demystifies the complicated world of digital marketing strategy. GoodHelp.co will teach you the key strategic elements you need to know to build a profitable ad campaign — and they'll do it in less than five hours.
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