181. Alanna Flowers: From Passion to Career—Lettering, Freelance & Finding Opportunities
Description
Hey everyone, it’s Martina Flor, and in this episode of Open Studio, I’m joined by the incredibly talented Alanna Flowers. She’s a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She’s also the illustrator of Love Letters: An Alphabet of Affirmations.
Alanna and I talk about how she built her career in lettering, from her first freelance gig to landing major projects. She shares how being proactive—whether through outreach, social media, or personal projects—helped her turn her passion into a thriving business.
🎨 We discuss:
✔️ How she got into lettering and found her unique style
✔️ The key moments that helped her establish her career
✔️ How she balances client work, teaching, and personal projects
✔️ The business side of freelance and what artists often overlook
✔️ A behind-the-scenes look at one of her favorite pieces
📌 Resources & Mentions
https://www.instagram.com/alanna_flowers/
Newsletter: https://agfdesignstudio.kit.com/
YouTube: @AGFDesignStudio
Bluesky: https://bsky.app/profile/alannaflowers.bsky.social
TikTok: https://www.tiktok.com/@alanna_flowers
📚 Learn from Alanna:
✍️ Enroll in her Domestika course: https://www.domestika.org/en/courses/4289-expressive-lettering-of-inspirational-quotes-in-adobe-fresco/alannaflowers
📖 Buy her book: https://littlebeebooks.com/books/love-letters-an-alphabet-of-affirmations-a-little-bee-books-board-book-for-all-ages/
United States
