DiscoverProfit From the Inside with Joel Block182: Storytelling: The Inside Track on Captivating Your Audience
182: Storytelling: The Inside Track on Captivating Your Audience

182: Storytelling: The Inside Track on Captivating Your Audience

Update: 2022-11-09
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Contact info:


Park Howell


Email: Park@ParkAndCo.com


Website: http://www.BusinessOfStory.com


LinkedIn: http://www.linkedin.com/in/ParkHowell


Facebook: http://www.facebook.com/BusinessOfStory


Instagram: http://www.instagram.com@ParkHowell


Twitter: http://www.Twitter.com@ParkHowell


For more info on the The ABTs of Agile Communications™, go to:


https://businessofstory.com/bullseye


For 30% off, use promo code: bullseye-abt (all lowercase).


TEDx Talk:


https://www.ted.com/talks/park_howell_start_looking_for_your_scenes_and_your_story_will_find_you


The Narrative Gym for Business book:


https://www.amazon.com/Narrative-Gym-Business-Introducing-Communication-ebook/dp/B09B1WP2JX


Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand:


https://www.amazon.com/Brand-Bewitchery-System-Spellbinding-Stories/dp/1734308117


Bio:


Business storytelling is growing in popularity because leaders know it works. But it’s not working for everyone because they don’t know the narrative frameworks to follow. They try the multi-step process of The Hero’s Journey or the Pixar Way, but that’s where they get lost.


That’s why Park starts all of his executive mentees off with the ABT (And, But, Therefore) agile narrative framework where all influential and persuasive storytelling starts. Then, he graduates his clients up to the Five Primal Elements of a Short Story for Big Impact followed by his 10-step Story Cycle System™. One client deemed Park “The World’s Most Industrious Storyteller” because of his proven system that has grown brands by as much as 600 percent.


Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. He hosts the popular Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022. The seven-year-old show is ranked among the top 10% of downloaded podcasts in the world.


A story is only as good as the villain is evil. That’s why Park helps his customers overcome boring messages by entertaining to educate, and that’s how he helps leaders excel through the stories they tell.

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182: Storytelling: The Inside Track on Captivating Your Audience

182: Storytelling: The Inside Track on Captivating Your Audience

Joel Block