#183: Lead Nurturing | Changing The Way You Think About Client Relationships
Here's a list of the most common reasons someone might hire someone else instead of you:
- They don't trust you
- They forgot you exist
- They felt like you were manipulating them
- They felt misunderstood
- They’re not confident you can give them what they want/need
- They felt no connection to you
What’s funny is that this list is nearly identical to the reasons a new romantic relationship might fail.
My point? It’s pretty simple…
If you start dating someone brand new, you’re likely going to put SOME sort of effort into building that relationship.
You’d text/call them. You’d go on dates to get to know them. You’d try to figure out if you’re compatible by having meaningful conversations.
You wouldn’t simply leave them alone and hope they propose to you later, right?
You’d intentionally nurture that relationship.
It’s the same thing with your potential clients.
They reach out to you…but wtf do you do in the days/weeks/months between the first conversation and the point they hand over their hard-earned dollars?
Most freelancers do a whole lot of sitting around and smoking Hopium. You’re just waiting for that phone call where the person finally “proposes” to you.
On this week’s episode, we dive deep into the process of intentionally nurturing your leads.
For full show notes, visit https://6figurecreative.com/183