184: Summer Slowdown: Why Your Podcast Downloads Dip in July (And Why It's Totally Okay)
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I want to share a little insider secret with you. If you’ve noticed a dip in your podcast downloads, I know it can feel like a real punch in the gut. Trust me, I've been there, and it's totally normal to happen during July, so don’t stress!
Here’s the thing: summertime is all about beach days, vacations, and soaking up the sun. People are lounging with a good book or spending quality time with family and friends, which means they might not be listening to podcasts as much.
This seasonal dip happens to a lot of podcasters. It’s just part of the natural ebb and flow. Instead of worrying, use this time to refresh and plan. Maybe brainstorm new content, batch record some episodes, or even take a little break yourself.
Remember, it’s not about the short-term numbers; it’s about the long-term connection you’re building with your audience. They’ll be back, earbuds in hand, ready to dive into your amazing content before you know it.
So, embrace the summer vibes, enjoy a little downtime, and know that you’re right on track.
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