In this week’s Local Marketing School episode, Emily Steele interviews Jennifer Magley, a dynamic speaker, author, and Chief Brand Officer at The Basketball League and Basketball Super League. Jennifer shares the why and how to create memorable experiences, both in personal interactions and in business settings. She shares insights from her experiences as an emcee and host, emphasizing the value of surprising and delighting audiences. We chatted about our favorite business books and also got to learn a little more about Jennifer’s book, "How to Be Queen," a leadership fable exploring career growth and self-worth beyond achievements. This was such a great conversation for marketers and business professionals on creating impactful experiences and developing essential leadership skills.

TUNE IN FOR TOPICS LIKE:

3:35 Jennifer’s journey from professional athlete to Chief Brand Officer at The Basketball League and Basketball Super League

5:30 Creating priorities and managing your time

6:54 Jennifer’s first priorities when stepping into the role at TBL and BSL

7:57 How to ask for what you want

11:26 Building a personal brand

13:23 How to increase attendance at your next event

18:33 Creating memorable experiences that your audience wants

22:26 What current networking events are getting wrong

29:09 Engaging an audience as an emcee

35:22 Authoring How to Be Queen

36:38 Jennifer’s book recommendations

38:15 Where you can find Jennifer

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Jennifer’s episode:

#11: Staying True to Your Brand Values & Showing Up With Intention | Amanda Dare, Woman-Owned Wallet, WOW Factor Collective

#16: Meaningful Scaling: Balancing Tech and Personal Touch in Marketing | Sara Croft, Five Four Partners

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Find Jennifer: Instagram | LinkedIn

Find The Basketball League: Website

Find Basketball Super League: Website

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.