#19 Price Increase - Ethical or Not?
In episode #19 of Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov, I talk about a price increase.
I was having a couple of beers with my cousin, and I was sharing something that was stuck in my head.
We had a client that suggested this: if he brings in potential clients for us, and if we close them, he wants a reward.
And I agreed.
If we increase the price and close a couple of clients, I would be happy to share the extra revenue with him.
He brought the clients he promised.
But, what happened next?
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