DiscoverB2B Marketing with Dave Gerhardt#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug
#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

Update: 2024-11-11
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Description

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.

Lashay covers:

  • How to niche down by focusing on one problem for one ideal customer profile.
  • Why it’s important to develop a strong point of view to stand out in your category.
  • How to create a repeatable, results-driven process that builds trust and sells your service

Timestamps

  • (00:00 ) - - Intro to Lashay

  • (05:34 ) - - When Change Outweighs Pain Of Staying The Same

  • (09:12 ) - - Step One: Narrow Your Job Description

  • (11:49 ) - - Step Two: Develop a Strong Point of View

  • (14:35 ) - - Step Three: Use the L.O.C.K Formula

  • (21:03 ) - - Step Four: Let the Process Sell Itself

  • (25:05 ) - - Niche Consultants vs. Agencies Are The New Normal

  • (28:01 ) - - “Live Your Dash”

  • (30:55 ) - - How to Approach Selling Your Brand vs. Your Name

  • (32:16 ) - - How to Figure Out Your Niche

  • (35:12 ) - - Closing Remarks



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***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

Dave Gerhardt