Most entrepreneurs get stuck competing on price.

But real growth comes from building around value, purpose, and a formula you can repeat.

In this episode, Neil Twa sits down with Solomon Thimothy, founder of OneIMS and co-founder of Clickx, to break down his Growth Formula: a simple framework built on acquisition and retention. Solomon shares how he pivoted from building websites to running a 17-year growth agency, why businesses should stop treating leads as commodities, and how consistent execution creates predictable results.

In This Episode, We Cover:
✅ Why competing on price kills long-term growth
✅ The Growth Formula: acquisition + retention explained
✅ How to capture bottom-of-funnel demand before creating new demand
✅ The role of retention, nurturing, and automation in scaling
✅ Why execution matters more than perfection (with Elon Musk as an example)
✅ How Solomon pivoted from “pretty websites” to measurable growth

📍 Chapters
[00:01:13 ] Purpose vs. Price: Why Entrepreneurs Get Stuck
[00:03:48 ] From Websites to Growth: Pivoting the Business Model
[00:07:25 ] Building Around Outcomes, Not Commodities
[00:10:59 ] Competing on Value Instead of Price
[00:16:25 ] The Growth Formula: Acquisition + Retention
[00:20:23 ] Capturing Bottom-of-Funnel Demand First
[00:23:35 ] Retention and Nurturing Leads the Right Way
[00:27:15 ] Why Execution Beats Perfection

🚀 Learn more about Solomon at clickx.io

🚀 Visit Solomon on LinkedIn: https://www.linkedin.com/in/solomonthimothy

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

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