#2 Cracking the Subscription Code for News: How Delfi Meedia Reached 18% Household Penetration In A Country? Ivar Krustok at Delfi Meedia
Description
Most news publishers struggle to get even 1% of households to subscribe. Delfi Meedia in Estonia has done what few others have—reaching 18% digital subscription penetration, far ahead of industry benchmarks.
Ivar Krustok is the Chief AI & Innovation Officer at Delfi Meedia, one of the most successful digital publishers in the Baltics. With a strong focus on innovation, Delfi has built a subscription model that outperforms other markets globally.
In this conversation, Ivar and I discuss:
- Their success with digital subscriptions
- How bundling all content into one simple subscription changed everything
- The power of clear communication in breaking down silos
- Why offering more content, not less, increases subscriber growth
- The role of AI in shaping the future of media subscriptions
Chapters
00:00 Introduction to Estonia's Digital Landscape
02:53 The Rise of Estonia as a Digital Powerhouse
06:11 Ivar's Journey in Media and Technology
11:48 Delfis Subscription Model Success
23:49 Content Strategy and Audience Engagement
30:03 Bundling Subscriptions for Greater Value
36:07 Unexpected Content Success Stories
38:57 Understanding Subscriber Growth and Engagement
46:29 The Role of Data in Driving Content Strategy
55:31 Navigating Subscriber Retention and Churn
01:00:14 Leveraging AI for Enhanced Journalism
01:08:18 Advice for Publishers on Subscription Models
Where can you reach Ivar Krustok:
Linkedin: https://www.linkedin.com/in/ivar-krustok-811bb478/
United States
