2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
Joe Gerber is a business designer and a managing director of IDEO CoLAB. After studying biology, taking an MBA, and working as a product manager, he joined IDEO as the first business designer in the New York office.
In the episode we spoke about:
- how to systematically test your design so that it achieves users and business goals,
- the role of vocabulary in bridging different design disciplines,
- how do you use design approach to reduce risks in highly risky business situations,
- and Joe's favourite business design questions that you can use in your project.