2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less
Joe Gerber is a business designer and a managing director of IDEO CoLAB. After studying biology, taking an MBA, and working as a product manager, he joined IDEO as the first business designer in the New York office.
In the episode we spoke about:
- how to systematically test your design so that it achieves users and business goals,
- the role of vocabulary in bridging different design disciplines,
- how do you use design approach to reduce risks in highly risky business situations,
- and Joe's favourite business design questions that you can use in your project.
20- Seven things every designer should know about business
19- How Jonathan almost bankrupted AJ&Smart (Business Design Jam 2)
15- Amy Bonsall @IDEO - What is venture design?
14- Taig Mac Carthy @GIK - Blue ocean strategy turned into blue wine
10- Jonathan Courtney @AJ&Smart: UX has become a commodity
8- Kate Rutter @California College: How to measure and quantify design
7- Steve Vassallo @Foundation Capital: Empathy is killing your product
6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II
4- Marc Hemeon @Facebook: Design is not art
3- Joel Califa @GitHub: Business, yes. But users first.