I get asked all the time how I became an influencer, how I grew my following, and what’s the behind the scenes of being a content creator. In this episode, I’m sharing the good, the bad, and the ugly on what it's really like to be an influencer. From how much I spend each month on content creation to brands that refused to pay me, I’m spilling all the tea that no one talks about so you can decide if the influencer life is right for you.

In this episode, I’m sharing:

• How much time you need to commit to be a content creator


• My why + why you need to have a strong why as an influencer


• The struggles of being both a private chef and a content creator


• How much it costs to be an influencer


• What it’s like being a Black influencer on social media


• The public scrutiny and judgment you face as a content creator


• What it’s really like to work with brands


• The best parts about being an influencer and content creator

Welcome to Plant Girl Magic! I’m Chef Joya, a celebrity vegan chef known for making the vegan versions of your favorite soul food and afro-caribbean dishes so good they rival the originals. On this podcast, I’m sharing the stories behind the magic, from my own vegan journey and celebrity stories, to topics I care deeply about like food injustice, family, and life as an influencer. If you have a topic you want me to cover on the podcast, please send me a DM on Instagram @cookingwithjoya.

The Plant Girl Magic theme music is produced by my brother, Y’oMusic.

Connect with Chef Joya!

• Instagram


• TikTok


• YouTube


• Facebook


• Website


• Chef Joya’s Nest