When it comes to category creation, success lies in intimately knowing your product and the market, and then getting creative with that knowledge. 

In this episode of Adventures in Messaging, Derek Frome, Head of Marketing at Ouster, will get into detail about the category creation process he’s used in his past few roles, including his current company which just went public. 

He’ll also touch upon where to test your messaging, how to identify good versus bad feedback, and how to enable sales in a technical space that doesn’t follow the traditional top-down sale.