What happens when you know how to find great candidates but have no idea how to run a recruitment agency? Sofia found herself in exactly this position when she decided to shift from client-side HR and recruitment into building her own business in the aesthetics and wellness industry. With years of experience finding talent but zero agency structure to lean on, she faced a challenge that many recruiters can relate to: knowing your craft but struggling to translate that into consistent business growth. Her biggest hurdle wasn't recruitment itself; it was business development, presenting her value, and taking control of client relationships instead of letting clients steer the conversation.

Before joining the Rockit coaching programme, Sofia was placing just half to one candidate per month, relying almost entirely on referrals. She knew she brought value but couldn't articulate it effectively. Discussions about exclusivity and retainers felt uncomfortable, and she often found herself following the client's lead rather than positioning herself as the expert. Six months later, everything changed. Sofia transformed her business to consistently place two to three candidates monthly, built a structured approach to LinkedIn outreach, and gained the confidence to own every client conversation from start to finish.

"If you don't invest in yourself, you're just not going to get very far." - Sofia Lund

In this episode, you will:

• Discover the exact mindset shifts that helped Sofia move from reactive referral-based recruiting to proactive business development
• Learn how to structure client conversations so you control the relationship and present your value with confidence; even when discussing retainers and exclusivity
• Understand the LinkedIn outreach framework that works for recruiters without agency backgrounds, including how many times to reach out and what messages actually get responses
• Explore why urgency matters in recruitment and how Sofia learned to speed up her processes whilst maintaining quality placements
• Uncover the role mindset work, including breathwork and sound healing, played in building a sustainable and growing recruitment business

Sofia's story is proof that you don't need decades of agency experience to build a thriving recruitment business. You need the right structure, support, and willingness to invest in yourself. Whether you're transitioning from client-side recruitment, struggling with business development, or simply want to scale beyond your current placement numbers, this conversation offers practical strategies and honest insights you can apply immediately.

Tune in to hear how Sofia doubled her placements in six months and discover the systems she used to take back control of her recruitment business.

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Ready to Scale Your Recruitment Business to 7 Figures (and beyond)?

Take the first step toward predictable growth with our FREE RESOURCES designed to support recruitment and executive search business owners in building profitable, scalable businesses.

Watch Our Free Training: Discover a proven system that can help your team achieve 5, 10, or even 20 extra placements per month, consistently and reliably. Learn how to Attract, Convert, and Deliver high-quality placements over the next 30 days – watch here https://learn.centredexcellence.co.uk/vsl-youtube61658857

Join Our Recruitment Business Accelerator Community: Connect with like-minded Recruitment and Executive Search Business Owners in our exclusive Facebook group. Elevate your skills, gain insights, and learn what it takes to build a 7+ figure recruitment business. Join Here - https://www.facebook.com/groups/526435818123500

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Want to See How This Could Work for You?

Let's chat! Apply for a free consultation to see if and how our strategies can work for your recruitment or executive search business. Provide us with some details about your business, and let's explore how you can achieve sustainable growth. Apply here - https://profitaccelerator.centredexcellence.co.uk/apply?utm_source=podcast