DiscoverThe Futur with Chris Do200 - Making sense of data — with Neil Hoyne
200 - Making sense of data — with Neil Hoyne

200 - Making sense of data — with Neil Hoyne

Update: 2022-08-03
Share

Description

Neil Hoyne is an author, researcher, and marketing executive working at Google as Chief Measurement Strategist. He is also a senior fellow at The Wharton School and an advisor for Capital G.

Neil specializes in building strong customer relationships by analyzing data like customer lifetime value (CLV) and consumer psychology.

In this informative conversation, Neil and Chris discuss the power and pitfalls of relying on data to make business decisions. They start by defining what “data-driven” means and how awkward current marketing tactics are when you think about it.

It’s easy to get caught up in data analytics, which is why we like Neil’s advice: you don’t have to be the best; you simply need to be better than the alternatives.

If you are confused by your customer data, this episode will help dispel some of that analytical haze.


Sponsored by Peloton - https://onepeloton.com/app

Learn more about your ad choices. Visit megaphone.fm/adchoices

Comments 
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

200 - Making sense of data — with Neil Hoyne

200 - Making sense of data — with Neil Hoyne

The Futur