200th Episode! Why I Don't Think of Tenants as 'Customers'
Update: 2023-10-12
Description
As real estate investors and rental property owners, are tenants our customers? Seems like an obvious question with an obvious 'yes' answer, but when we look at it from a different perspective we get a different answer. In this special 200th episode of Racking Up Rentals, Jeff explains why he does NOT see tenants as customers, and instead sees them in a different role. This change of perspective reframes entirely how we see the business of building a rental portfolio.
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