DiscoverThe Handmade Shop201. If Your Shop Feels Invisible, Listen to This
201. If Your Shop Feels Invisible, Listen to This

201. If Your Shop Feels Invisible, Listen to This

Update: 2025-07-29
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You’ve done all the “right” things.

Great products? Check.Keyword-optimized listings? Check.You’re showing up in search…at least you think you are…

And yet? Crickets.

Today’s episode is for the seller who feels like their shop is invisible. Because if your listings are getting seen but not converting, something deeper is going on and I want to help you fix it.

We’re diving into:

  • The real reason shops stay invisible (it’s not what you think)

  • Why decent SEO alone isn’t enough to drive traffic or sales

  • How Etsy actually works as a search engine—and what that means for your strategy

  • Three reasons your shop might be buried in search

  • How to create clarity and focus that makes your listings easier to find and buy

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201. If Your Shop Feels Invisible, Listen to This

201. If Your Shop Feels Invisible, Listen to This

The Heartland Creative