Andrew Southworth, Dustin Boyer, Jesse Cannon, and Matt Bacon discuss artist branding and the influence of Spotify Wrapped's new features. The conversation unfolds around vintage music marketer Rob Gross, who shares insights from his extensive experience working with legendary artists like Black Sabbath and The Rolling Stones. The hosts explore the significance of artist individuality, authenticity, and innovative brand positioning, using examples such as Addison Rae's development from a run-of-the-mill pop star to a unique musical persona. By highlighting the intersection of marketing strategies, audience engagement, and personal growth, the episode dives deep into cultivating a distinct presence in the music industry. Plus, the group discusses Spotify's recent updates and their implications for users, touching upon the platform's annual Wrapped feature and its role in connecting listeners with their musical interests.

Follow Andrew Southworth

@andrew.southworth

https://andrewsouthworth.com/

https://www.youtube.com/andrewsouthworth

Follow Jesse Cannon 

@jessecannon

jessecannon.com

Follow Dustin Boyer 

@dustintheindustryplant 

Follow MattBacon

@bacons.bits  

dropoutmedia.net

sapphireeye.net 

Hosted on Acast. See acast.com/privacy for more information.