DiscoverBranding Momentum with Veronica Di Polo204 | We Don't Live in Social Media Anymore. It's Interest Media Now
204 | We Don't Live in Social Media Anymore. It's Interest Media Now

204 | We Don't Live in Social Media Anymore. It's Interest Media Now

Update: 2025-07-24
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You're still posting for followers, but the algorithm isn't showing your posts to them.

Because in 2025, we don't live in social media anymore. We live in interest media.

That means your content is getting filtered through behavior patterns, not follower lists. The machine decides who sees what — based on what people click, stop, and search for.

And if your business content doesn't signal a clear topic, it's invisible.

In this episode, V breaks down:

Why your posts aren't reaching who they should
How to build topic momentum that actually shows up
The difference between reposting and signal stacking
Why the algorithm rewards clear angles — not recycled content
How to use trial Reels and first-impression platforms to get attention

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204 | We Don't Live in Social Media Anymore. It's Interest Media Now

204 | We Don't Live in Social Media Anymore. It's Interest Media Now