#21 - Scaling to 8-figures: Aussie clothing brand Threadheads shares the strategy that skyrocketed their success w/ Co-Founder Ace Reunis & Senior Strategist Brett Leggett
What does it take to create an 8-figure business? When it comes to brand growth, most of us tend to focus on the massive wins. But what was the journey? What processes and risks were taken to get there?
In this episode, Scott & Ray are joined by Threadheads Co-Founder, Ace Reunis, to detail how they went from printing custom T-shirts on just 2 printers to becoming a powerhouse, 8-figure DTC clothing brand in 2021. Right Hook Senior eCom Strategist Brett Leggett also joins the chat to share how he helped scale the account from $500K to consistent 6-figure months in 2021.
This jam-packed episode details how Threadheads bet big on their idea and played offense to continuously scale their brand, while also sharing the often unspoken tribulations of being brand founders. The conversation also delves deep on the right mindset needed to scale an eCommerce brand, how moving fast but retaining the brand's overall vision is part & parcel of scaling to the moon, and when to worry about ROI, performance, branding, and when to best combine them all.
You also don’t want to miss Ace & Brett’s unfiltered deep dive on the tools & processes that skillfully blended Threadheads' calibrated workflow & strategy with Right Hook’s help and expertise.
To cap it all off, Ace gets real about the culture and growth opportunities Threadheads provides its employees & team members and what the future of the brand looks like beyond 2022.
This is a must-listen for brands who want to scale large, maintain a strong brand vision, and determine if it’s the right time to partner up with an agency. So sit back, grab your notepad, and listen in - we’ve got an EPIC new episode in store for you!
For real-time updates, connect with Ace:
- Ace Reunis on LinkedIn
- Ace Reunis on Twitter
- Ace Reunis on Instagram
- Threadheads Website
- Threadheads Facebook
- Threadheads Instagram
- Threadheads Linktree
For real-time updates, connect with Brett:
If you enjoyed this episode, connect with us and share your feedback:
- Right Hook Digital on Facebook
- Right Hook Digital on Instagram
- Right Hook Digital on LinkedIn
- Watch videos on our YouTube channel
Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook
If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital
Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!