21- How category design can help you create a dominant product (Dave Peterson @Play Bigger)
Dave is a co-founder and Partner at Play Bigger Advisors, a consulting firm that coined the term category design and is advising companies on how to create and own new categories of products. They recently also published a book also called Play Bigger where they explain the category design process in detail.
In this episode we spoke about:
what is a category and category design,
why do category kings capture more than 70% of economic benefits in an industry,
and how did companies such as Salesforce, Tesla, and Qualtrics become category kings?
25 - Good design is good business
20- Seven things every designer should know about business
19- How Jonathan almost bankrupted AJ&Smart (Business Design Jam 2)
15- Amy Bonsall @IDEO - What is venture design?
14- Taig Mac Carthy @GIK - Blue ocean strategy turned into blue wine
10- Jonathan Courtney @AJ&Smart: UX has become a commodity
8- Kate Rutter @California College: How to measure and quantify design
7- Steve Vassallo @Foundation Capital: Empathy is killing your product
6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II