212 MARKETING FAIL: "I will give you exposure" - Solocast
Today’s solocast podcast comes in 3 parts:
- MARKETING FAIL: "I will give you exposure”.
- Crediting creative works - photography, videography and artwork.
- ANZAC Day. Learning about ANZAC Day as an Australian. What you can do.
"I will give you exposure”. Epic fail!
On today’s show I’m going to dive into one of the phrases I loathe most in the creative services industry and the English language "I will give you exposure”.
We cover off on the need for festivals/events, brands and anyone in the need for creative services, who might have little to no budget, to respect to time and value of creative. I also provide creatives with the top tips on how to ensure you give your time and experience value, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.
Crediting creative works - photography, videography and artwork.
Part II of the show discusses the need for influencers, brands and anyone publishing the work of creatives, no matter what their creative skill level, to provide artistic credit for any works posted online and what it ultimately means for any photographers, videographers and others in the creative/artistic industries.
I also provide creatives with key advice and ways to ensure that you are credited for your work.
Learning about ANZAC Day as an Australian. What you can do.
The shortest part and the cherry on top of today’s show, we touch on the history of ANZAC Day, what it means to me and how you can get involved.