Episode 213 of Anecdotally Speaking illustrates the impact of product placement and range, giving insight into sales tactics and the impact of identity.



In Episode 213 of Anecdotally Speaking, Shawn shares a short yet meaningful story he recently heard from a car salesman.

This story provides a valuable sales lesson in product positioning and highlights the impact of having a diverse range of options in your product line-up. It also offers insight into the importance of rethinking initial instincts in sales scenarios.

Mark and Shawn delve into how brief stories can often have the greatest lasting impact, demonstrating how simplicity can enhance memorability and effectiveness.

They also share tips on how to make stories easier to retell, ensuring they resonate with different audiences, and discuss effective ways to incorporate audience participation to engage listeners more deeply.

Find details of Story Powered Leadership and Story Powered Sales here.

For your story bank

Tags: Sales, Car Sales, Identity, Value, Storytelling, Product positioning, Product range

This story starts at 2:45 :

A car salesman who specializes in high-end vehicles has a man walk into his showroom, interested in a $320,000 Rolls Royce. The man turns to the salesman and offers $280,000 for the car. The salesman responds, “For that price, I have a wonderful Nissan GT-R NISMO out back. It’s a beautiful car, although we don’t display it on the showroom floor because it doesn’t match the brand and image we typically sell. It might be a good fit for you and your budget.” The man declines the offer and ends up paying the full amount for the Rolls Royce.