#217: Jared Belsky, CEO of Acadia – Avoid the dysfunction tax
Update: 2024-12-12
Description
What’s the “dysfunction tax” — and how is it costing your business?
Find out in today’s episode with Jared Belsky. He’s the CEO of Acadia, a digital marketing agency that works with big names like Red Roof Inn, Maggiano’s, and Party City.
Plus, Jared has a lot of practical advice to maximize your ad agency partnership — for better communication, ad creative, and results!
You’ll also learn:
- The danger of getting too far from the details
- What to do when you want to fire your ad agency
- Tips for making an effective creative brief
- Why asking the wrong kind of questions is a huge missed opportunity
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