⁠⁠⁠⁠*More information on this topic and today's guest HERE*

Bobby Macey tells us how to successfully target audiences through social media advertising. He and Skylar emphasize the importance of utilizing 'hooks' in digital marketing to pull potential customers' attention, using examples like an iPhone video creation course on Instagram. They further stress the need for a practical marketing strategy, including testing different ideas before investing in full production. Lastly, they offer tips on creating content, using captions for engagement, and developing easy call-for-action endings. A resource, trend.io, is also suggested which provides professional creators for brand promotions.

Chapters:

• 00:00  Introduction to Utah Hustlers Podcast


• 00:35  The Unusual Episode: A Guest's Inspiring Story


• 00:58  Meet Bobby Macy: The Entrepreneur Behind Macy Media


• 02:17  Bobby's Journey: From Corporate to Entrepreneurship


• 03:26  The Unexpected Layoff: A Blessing in Disguise


• 05:28  The Hustle Begins: Building Macy Media


• 08:26  The Struggles and Triumphs of Entrepreneurship


• 13:11  Creating Impactful Videos for Businesses


• 18:25  Understanding Your Audience and Creating Engaging Content


• 19:11  The Importance of Testing and Variation19:38  The Power of the Hook in Video Content


• 20:16  Addressing Pain Points and Offering Solutions


• 20:38  Leveraging Personal Brands and Social Media


• 23:35  The Art of Creating a Successful Ad


• 26:17  The Role of User Generated Content in Advertising


• 32:00  Overcoming Challenges and Taking Action

⁠⁠⁠⁠CONNECT WITH SKYLAR HERE⁠

⁠CONNECT WITH BOBBY MACEY

⁠⁠⁠⁠VISIT THE UTAH HUSTLERS WEBSITE