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22. Why seeing brand language as art matters

Update: 2023-12-15

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The American Poet Robert Frost said, "no tears in the writer, no tears in the reader". Rob Self-Pierson from the Brand Language Studio suggests brands and marketing need to take a more artistic, creative approach to campaigns to make deep, memorable human connections. Listen to my conversation with Rob on why he believes seeing brand language as an art form matters.

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22. Why seeing brand language as art matters