223: Brand Truth vs Human Truth
Update: 2025-06-11
Description
Returning to our Lightning Round debates, The Brief Bros. today ask:
Which is more important on the creative brief—brand truth or human truth?
Howard sides with Brand Truth. Henry lines up with Human Truth.
In this short episode, we offer insights to help brief writers tackle their next brief.
What's in your brief?
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
