227: Are B2B briefs different?
Update: 2025-07-09
Description
True or false: when you write a brief for a B2B client, you can't use a B2C brief template.
It's an oldie but goodie, one I've heard for years. Henry Gomez, too. And perfectly timed after our episode last week about Go Daddy at Cannes.
Today on The Brief Bros. we dispel the myths around B2B creative briefs. And we do it in ten minutes.
Are they alike? Or are they different? Show us the money and explain!
Don't miss this one! There's no Grassy Knoll here, folks.
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