Originally aired September 21, 2022

This week, Henry Gomez and I are joined on The Brief Bros. by a luminary in the field of marketing: Professor Mark Ritson.

Our guest has earned a well-deserved reputation for pulling no punches in his commentary on and assessment of marketers and their brand management.

Plus Henry is an alum of the two wildly popular and well-attended mini-MBA programs Ritson teaches online.

And Ritson has the distinction of being both an insightful academic (or ex-academic as he prefers it) who has real-world experience as a marketing consultant for global brands.

In this episode, Ritson's keen eye and acerbic wit energize our discussion.

He tackles the state of marketing training in the US, when brand purpose makes sense and when it doesn’t and the status of brands in general.