#2284 Why is Morning Brew’s founder selling “AI Transformation”?

Update: 2025-11-05

Description

Coming into this interview I wasn’t even sure what “AI Transformation” was, let alone why so many companies pay for it.
Here’s the deal: Tenex, the company founded by Alex Lieberman & Arman Hezarkhani, goes into companies hunting for ways to save or making them money using AI. Once they find that, it becomes a no brainer for companies to hire them to build it.
But Tenex does more than AI Transformation. They also run a dev shop where their developers use AI to build super fast for clients.

Alex Lieberman and Arman Hezarkhani are the co-founders of Tenex, a company blending high-performance engineering with AI transformation consulting. Their model aligns incentives around output rather than time, helping enterprises and startups build software faster and integrate AI across people, processes, and tools. Together, they’re building what they call the “McKinsey for AI”—a hybrid of dev shop, consultancy, and innovation lab helping companies thrive in the post-AI era.

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