Unlocking E-Commerce Success: Expert Insights on Shopify, AI, and B2B with Mac King of Domaine

In today’s fast-changing digital landscape, success in e-commerce requires more than great products—it demands innovation, strategy, and adaptability. In this episode, host Josh Elledge interviews Mac King, Co-Founder and Chief Revenue Officer of Domaine, a leading Shopify agency, to explore the latest trends transforming online retail. From the power of AI-driven shopping and B2B growth on Shopify to the revival of branded mobile apps, Mac shares proven strategies for brands aiming to elevate their digital presence and thrive in 2025 and beyond.

How AI and Shopify Are Reshaping the Future of E-Commerce

Mac King emphasizes that artificial intelligence is revolutionizing how consumers discover, compare, and purchase products. AI-powered assistants like ChatGPT are becoming personal shopping guides, meaning brands must optimize their Shopify stores for visibility in these new AI-driven discovery channels. Structured data, schema markup, and detailed product descriptions are no longer optional—they’re essential for ensuring your brand appears in AI-generated recommendations.

Beyond search, AI also enables personalization that rivals the in-store experience. With tools that track preferences, sizes, and purchase histories, online retailers can now deliver tailored recommendations, dynamic content, and real-time support. Mac advises brands to think like a trusted in-store associate: anticipate customer needs, use data wisely, and make every online interaction feel personal.

He also highlights Shopify’s growing role in the B2B space. With new features such as wholesale portals, custom pricing, and ERP integrations, Shopify empowers businesses to serve both direct consumers and trade buyers from a single platform. Combined with the resurgence of branded mobile apps—offering direct engagement through push notifications and loyalty rewards—these innovations position brands for long-term growth and customer retention.

About Mac King

Mac King is the Co-Founder and Chief Revenue Officer (CRO) of Domaine, where he leads revenue strategy and client partnerships. With years of experience in digital commerce and Shopify development, Mac helps brands integrate technology, storytelling, and customer experience to drive measurable growth. His expertise spans DTC, B2B, and omnichannel strategy.

About Domaine

Domaine is a top-rated Shopify Plus agency specializing in strategy, design, and custom development for growing e-commerce brands. The company partners with clients across industries to optimize digital storefronts, streamline backend systems, and create seamless, revenue-driving customer experiences. Learn more at meetdomaine.com.

Links Mentioned in This Episode

• Mac King on LinkedIn
• Domaine Website

Key Episode Highlights

• AI is transforming how consumers shop, acting as a personalized discovery engine.
• Shopify’s built-in B2B tools create new revenue opportunities for growing brands.
• Personalization through AI can replicate the “in-store” experience online.
• Branded mobile apps are regaining popularity for loyalty and direct engagement.
• Optimizing your store for AI visibility is essential for long-term competitiveness.

Conclusion

The future of e-commerce is intelligent, integrated, and deeply personal. As Mac King explains, embracing AI, optimizing for new discovery channels, and leveraging Shopify’s evolving features will be key to thriving in the next wave of digital commerce. Whether you’re a DTC brand or expanding into B2B, success lies in combining innovation with authentic customer connection.

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