23 | Mark Longo
Update: 2023-11-08
Description
Today we are going to talk with a benchmarking guru who creates, and keeps track of, a bunch or simple surveys. And through these surveys, he can pinpoint his position relative to other shops of the same size, and even against shops that they aspire to emulate. Welcome Mark Longo from Caltech.
00:00 Mark Longo
11:23 Accounting and Non-profit on purpose
16:39 Benchmarking
22:54 Not Perfect
29:25 How to Get Started
36:59 The Goal of the Surveys
41:12 Phona-a-thon Demise
43:09 Unique Approach to Advancement Services
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